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Modern Marketing Communications have changed.  In fact, by the time you finish reading this paragraph, hundreds of friend requests will have been accepted, thousands of blogs will have been updated, millions of web searches will have taken place, and trillions of ones and zeros will have flown past each other.

Area 224 knows what you're going through.  As a business leader, you need to focus on a thousand things that help you actually run your business.  Communicating with your constituents is the last thing on your mind.

But it shouldn't be. 

Having a communications strategy, a brand architecture, and a marketing mindset go hand-in-hand with an emerging enterprise's business plan.  It's more than just deciding to blog, or wanting to go viral, or saying that you need a thought leadership campaign.  Or a new logo.  It's all of this, and more.

Will it help you sell stuff?  Is it strategic?  Should you be doing it at all?

Can we help?